Privacy Policy

This Privacy Policy describes how alphafortis.com.au (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information".

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site. Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Disclosure for a business purpose: shared with our processor Shopify.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: collected from you. Disclosure for a business purpose: shared with our processor Shopify.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can opt out of targeted advertising by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

Your Rights

If you are a resident of Australia, you have rights under the Privacy Act 1988 regarding your personal information. You have the right to access the Personal Information we hold about you, to request correction of inaccurate information, and to make a complaint about a breach of your privacy. If you would like to exercise these rights, please contact us through the contact information below.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. This means you do not have to re-enter this information each time you return to the site or browse from one page to another.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hey@alpha-fortis.com.