50% OFF EVERYTHING · 12 HOURS ONLY · REGISTERED CUSTOMERS ONLY · PASSWORD REQUIRED · 1 WINNER GETS 30% OFF FOR LIFE ·

50% off everything. Twelve hours only.

50% off everything. Registered customers only. Get your password and be ready at midday.

FRI 6 NOV 2026 12pm · Brisbane time (AEST)

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Check your inbox, spam and promotions folders after registering. Stock isn’t reserved. One person wins lifetime 30% off. Register and buy during the 12-hour sale to enter.

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Use your password when the event opens and shop 50% off sitewide.

An exclusive extra for the 12-hour event

1 WINNER. 30% OFF FOR LIFE.

One person will win lifetime 30% off Alpha Fortis products.

To enter, register and make a purchase during the 12-hour 50% off sale: Friday 6 November, 12pm to midnight Brisbane time (AEST).

Registration alone does not enter you in the draw. Purchases during extended checkout after midnight do not qualify. The winner will be drawn on 1 December 2026.

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Essentials

A soft performance tee that's cool to touch, designed to evaporate 50% more moisture than cotton and neutralise odour with silver-ion technology. Designed to wear more & wash less for improved tee longevity. This advanced technology is integrated into the fabric, so freshness is built-in for life.

  • Essential Athletic Tee
    Athletic
    2 FOR $100

    Essential Athletic Tee

    Stone●12 Colours

    $69.00
    $69.00 $69.00
  • Essential Box Tee
    Box
    2 FOR $100

    Essential Box Tee

    Oxford Blue●11 Colours

    $69.00
    $69.00 $69.00
  • Essential Athletic Tall Tee
    Athletic Tall
    2 FOR $100

    Essential Athletic Tall Tee

    White●12 Colours

    $69.00
    $69.00 $69.00
1 3

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Shop Mens

Let customers speak for us

from 1136 reviews
Super comfortable

The fabric is awesome and fits really well.

Jason C.

Love that white is now an option. Love the box cut. I tried the box in an M but prefer the athletic in the L. However I got this box in an S and still feel good in it. It’s loose where I like it

Benjamin

Love this colour. Also love the extra length look

Benjamin

Super comfy. Great cut. Awesome blue. High quality fabric.

Benjamin
Excellent fit and quality material!

The fit (as per my body type) and quality of material is excellent and what I needed. Will definitely buy other colors soon! Price is well worth it in my opinion, a must try!

Richard D.B.
Looks and feels so nice.

I'm always happy to spend a little more on something that looks and feels quality. This is my third purchase in a matter of weeks. Very impressed with these tees. Unfortunately one came with a pulled thread. Just bad luck I reckon. Going to see if I can get that one exchanged. Highly recommended.

Josh C.
So comfy

Love this tee at the cafe or the gym it’s an absolute ripper!!

Adam E.
Great shorts

These shorts are awesome and appear to be great quality from what I’ve seen so far. The fit is perfect and not too baggy like shorts of similar style I’ve brought from other brands. Bought them in both black and blue and getting a lot of wear from both.

Tom B.
Love these shorts

These shorts are awesome and appear to be great quality from what I’ve seen so far. The fit is perfect and not too baggy like shorts of similar style I’ve brought from other brands. Bought them in both black and blue and getting a lot of wear from both.

Tom B.
High quality & high value.

Extremely soft and comfy, but never feels too light or cheap - is in fact very durable.

Peter W.
Best in the business

By far my favourite t-shirt I’ve ever owned. Bought 8 already in every colour and still have the urge to buy more

Matt M.
The best out there!

Comfortable, great fit, , quality. Makes my shoulders look broad! Clearly well thought out design. No surprise why there are such great reviews! Would buy again when medium size is restocked, along with other colours that I want!

Wei L.
Next level unreal

The best of the best

Jamie P.
Great colour and fit

Athletic style enhances physique and feels great to wear.

Andrew R.
Great Fit and feel

True to size (maybe a touch bigger), material feels great. The shirt feels heavy in hand but light when worn and drop length is perfect

Andrew R.